Promote Your Massage Business

If you want a lot of clients, you will have to promote your massage business.

Nobody else will do it for you. It is easier than you think to do it.

The first thing you will need to promote your massage business is a stack of professionally printed business cards. Unless you are an expert, don't attempt to design them and print them out yourself. They will look cheap. Cheap is not how you want people to think of your work.

Do you have a great idea to promote your massage business? Share it here!

Click below to see contributions from other visitors to this page...

Massage Therapy T Shirts 
I promote my massage therapy business by wearing t shirts. I went to a local T shirt printer and had t shirts made up in several colors that go along with ...

How I Promote My Massage Therapy Business 
The best promotion I have is word of mouth from my happy clients. My clients who I have helped tend to tell friends, relatives, co-workers that after one ...

Water After Massage Therapy 
My massage instructor insisted that we always tell our clients to drink water after a massage to flush out toxins and to prevent them from getting a headache....

Rebook Current Massage Clients  Not rated yet
One of the best promotion ideas I have is to make it a goal to rebook current massage clients. I try not to let my client leave without giving him/her ...

The card should include your name and the name of your business if you use something other than your name. It should also have your title such as LMT, etc., along with your business phone number. If you have an office, include its physical address.

List all of your services. If you do just about everything a massage therapist can do, list the main services and put "and more" on the card. If you have a business e-mail, put that on the card. If you have a business website, list it. Always carry a big stack of the cards with you and hand them out frequently.

A second way to promote your massage business is to do a lot of chair massage.

A massage chair can be set up virtually anywhere. It takes very little space and clients remain fully clothed so they do not need a special room to change in for a massage.

The fact that clients remain dressed opens up massage to a whole new world of clients who would never get a table massage. Why wouldn't they? Three reasons--undressing, time, and money.

With table massage, clothes need to be off, it takes about an hour, and it costs anywhere between $40 and $75. Chair massage is usually $1 a minute for about 15 minutes and the client stays dressed. Fast and inexpensive, just the way Americans like a lot of things!

You can take your chair to sporting events, the mall, the health food store, the airport, fairs, conventions, and church and school functions and you will have a long line of people waiting. Be sure to hand out business cards to each client and to everyone who stops by. Let them know you give great table massages too.

A third way to promote your business is to give discounts to your current clients for referring new clients to you. You can decide on the discount. Some therapists will give a free 30 minute table or chair massage for every 2 or 3 clients they refer.

Others will say 20% or 30% off of a table massage for every 3 referrals. A referral would be a new client who books and shows up for a table massage. The new client would need to name the client who referred him or her to the therapist. You can ask this on the client intake form that a new client fills out on the first visit to you.

A fourth way to promote your massage business is to do some pro bono work. This is massage you do for free, for charity purposes. You can volunteer at a hospice, or a local sporting event. Hand out business cards and send a press release to your local newspaper letting them know about it. Free publicity will bring you clients because you are a giving and caring therapist. See if you can do a bit on a local TV talk show and talk radio about your pro bono work also.

Another way to promote your massage business is to buy t-shirts, caps, and scrubs with your name, title, and logo if you have one. If not, put some sort of massage slogan on the shirt, maybe with some hands, to catch people's attention. They will come up to you and ask about the slogan on your top. You then whip out a business card.

You can promote your massage business by putting a sign on your vehicle, especially if you do outcalls.

This can be a magnetic sign or you can have letters painted on your vehicle to advertise your business. Be sure to include your business name and phone number, along with your e-mail and website url.

The Best Way

The best way to promote your massage business is to have your own business website.

A website opens up a whole new world for your business. The possibilities are endless. You can tell your community about you and the services you offer. You can allow them to book appointments online and e-mail you with questions.

You can educate the community about massage, health, proper diet and exercise, and how to eliminate stress from their lives.

A website is a powerful tool for your business. You can pay someone thousands of dollars to set up a website for you. Or, even if you know very little about computers, you can build one yourself with the help of SBI! like I did.

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