Marketing Chair Massage

The how to of marketing chair massage is something I get asked about a lot. There are many ways. All you need is a little creativity.

Of course, there are the usual expensive ways to advertise such as television, radio, and newspaper ads. But most beginning massage therapists do not have an unlimited budget for media advertisements.

A beginning massage therapist's best and most effective way for marketing is by word of mouth. This means you have to do your very best work on your first clients. To clarify, you should be giving your best each time you work on a client, but go above and beyond for your first clients. Make them want to tell their friends about the whole massage experience you gave them.

Smile. Be extra kind to each client. Greet each one by name with a firm handshake. Show genuine interest in each client as you go through the intake interview. Give the client your undivided attention. Give a little extra time to problem areas on the client's body. Give the client a few minutes of extra massage without charge for it. Hand the client a small bottle of water and a business card at the end of the session. This is truly marketing chair massage.

Marketing chair massage also means working at sporting events, fairs, and conventions either pro bono (free) or at a discounted rate. Have a large supply of business cards on hand to give to everyone who stops by your chair.

Have a large vinyl sign printed that you can hang up above your chair with your business name, phone number, and website.

Advertising at these events is made a little easier by wearing a baseball cap and a t-shirt with your business name and logo.

Go the extra mile and have sticker labels printed up with your business name, address, phone number, website, and e-mail address. Go to a warehouse store like Sam's or Costco and buy large quantities of small bottles of water. Put your label on top of the water bottle label and hand one out to each client you see at the pro bono event.

The client will have your contact information on the water bottle and on your business card. Clients will appreciate this especially if the event is outdoors in the heat. The water will say that you care about your clients.

Another way for marketing chair massage cheaply is to have attractive refrigerator magnets created with your name, logo, and contact information. Hand these out along with the business card and water. Your business card may go in the trash, but if you have a good-looking refrigerator magnet, chances are it will go on the fridge, holding important notices of school events, calendars, and children's artwork.

The best way to promote your chair massage practice is to create your own website, giving health benefits and a list of services that you offer and your fees and business hours.