Business Mastery
Business Mastery by Cherie M. Sohnen-Moe is a textbook written specifically for professionals who provide wellness care to clients.
Most massage therapy textbooks do not provide enough business information for the therapist who will go into practice for him/herself. Massage schools do not give enough training for this either.
The author of this book gives everything you need for the business aspects of being a massage therapist. This book is great for massage therapists, physical therapists, chiropractors, physicians,.....
The author is a former massage practitioner so she knows the business side of how to run a wellness practice from planning to finances to providing customer service aimed to please.
There are ten information-packed chapters in this textbook, along with a ton of sample forms and worksheets included in the appendix.
Marketing, business startup, management, and finances are all discussed at length and in great detail.
Communicating skills and excellent customer service can be learned from the author's experiences.
Each chapter is filled with tips, charts, and skill builders designed to help the student put a practice together, step by step.
If you are going into business for yourself, this textbook should be in your library. Refer to it often.
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